Memorable Service is...

not about loading everything you can offer into the client’s face,
learning about what truly pleases each of your market segment,
delivering the right value proposition with the right attitude to the right market,
tailoring your it to fit the target audience so its appreciated.

Drop in your comments about your idea of memorable service.

A PartTime Entrepreneur's Dilemma....

can be summed up in two words: Opportunity Cost!

You see, juggling a full time job and part time business means certain compromises have to be made. Everyone has finite energy for a day which you decide how to allocate to various activities.

• Should you pour more energy at your current job or instead into your fledgling business?
• Would your diversion of energy from your job be noticed and harm your promotion prospects?
• Is it worth sacrificing personal time, skip dates or spend less hours on your hobbies?

For myself, I have put most of my energy to build businesses for the past year. As a result, less energy has been used at my day job, which pays my bills.

Many times I ask myself if I am doing the right thing. What if the business does not succeed? What if all that sacrifice is misplaced? What will be the implications of this opportunity cost? By losing sight of career advancement, will I be disadvantaged later on if the business closes? Should I put in more energy in moving up my company or even looking for a new job?

I am sure other part time entrepreneurs would have faced similar doubts and not found the right answers (if there are any).

But I believe it boils down to this: is your goal to eventually go into business full time or are you contented to remain a part time trailblazer?

At some point, you will reach a juncture where you have to decide one way or another. Personally, my long term goal is be a businessperson, own my destiny and offer meaningful products to the world. But even then, doubting thoughts constantly swirl around my head, especially when I see others progressing in their careers.

So there you have it, every part-time entrepreneurs dilemma: Opportunity Cost!